他山之石 | 纽约设计周

2025年5月15-21日，一年一度的纽约设计周盛大开启。纽约市作为全球顶尖设计之都，其设计文化已深植于城市基因、创新活力与经济脉络之中。这座城市拥有全球最高的人均设计师与建筑师密度，坐拥逾6万名设计师与建筑师、8000家设计事务所，以及1000座博物馆与画廊构成的丰富文化图景，更孕育着十所世界顶级设计院校。本文介绍了纽约设计周的缘起、使命以及特色。纽约设计周由非营利组织NYCxDESIGN举办，创办之初其主管机构是纽约市旅游会展局（原NYC & Company）与纽约市经济发展局，其使命是联合、推动并壮大纽约市多元而全球化的设计社群。

NYCxDESIGN设计节于2012年5月正式创立，旨在整合推广纽约本土设计展会的卓越成果，既涵盖ICFF等成熟展会，亦扶持WantedDesign等新兴平台。在随后的十年间，设计节陆续引入多项核心活动以丰富体验：包括提升公众认知度的"设计展亭"（Design Pavilion）、由《室内设计》杂志主办的NYCxDESIGN设计大奖，以及面向新锐力量的NYCxDESIGN学生作品展。

我们是谁

NYCxDESIGN is a non-profit organization dedicated to uniting New York City’s vibrant Design community. We are the essential resource for fostering connections and nurturing partnerships between disciplines, practitioners, scholars, and supporters of New York City’s diverse and vital Design community.

NYCxDESIGN是一家非营利组织，致力于联合纽约市充满活力的设计界。作为连接设计领域从业者、学者与支持者的核心平台，我们通过促进跨学科交流与合作，为纽约市多元而蓬勃的设计生态提供支持。

使命

Unite, advance and strengthen NYC’s diverse and global design community.

联合、推动并壮大纽约市多元而全球化的设计社群。

信念

As a discipline focused on making our world more accessible, sustainable, functional, equitable and beautiful, Design is most powerful and effective when practiced amongst an inclusive, connected and vital community.  

New York City is a place of unmatched diversity and vitality, where the positive impact of its Design community—the largest in the world—can be greater here than anywhere else.

By uniting New York City’s design practitioners, leaders, scholars and supporters in meaningful ways, we ignite solutions that can provide positive individual and societal improvements.

设计，是一门致力于让世界更包容、更可持续、更实用、更公平且更美好的学科。唯有在一个多元互联、充满活力的社群中实践，设计才能释放其最强大的影响力。

纽约市以其无与伦比的多样性与生命力，为全球规模最大的设计社群提供了独特土壤——在这里，设计所能创造的积极影响，远胜世界任何角落。

我们以切实的方式凝聚纽约市的设计从业者、行业领袖、学者与支持者，共同激发推动个人进步与社会变革的创新方案。

愿景

New York City will serve as a global beacon and destination for Design across all its forms and disciplines, to produce sustainable and positive impact that meets individual and societal needs. 

纽约市将成为全球设计领域的灯塔与目的地，涵盖所有形式与门类，创造满足个人与社会需求的可持续积极影响。

价值

NYCxDESIGN plays a vital role in connecting and amplifying the robust design culture of New York City. It not only enriches the creative landscape but also has far-reaching economic, educational, and cultural benefits for the  industry, the City, its businesses, residents and visitors.  

NYCxDESIGN’s core values are centered in community and creativity with an ever-present consciousness of inclusivity, equality, diversity, sustainability and regenerative design for humanity’s greater good.

NYCxDESIGN在联结并弘扬纽约市蓬勃的设计文化中发挥着关键作用。它不仅丰富了城市创意生态，更为整个设计行业、纽约市、企业、居民及访客带来深远的经济、教育与文化效益。

NYCxDESIGN的核心价值观植根于社群与创造力，始终秉持包容性、平等、多样性、可持续性以及为人类福祉服务的再生设计理念。

Economic Impact: The design industry is a significant contributor to New York City’s economy. NYCxDESIGN brings in a large number of visitors, which has a positive impact on local businesses.

经济影响：设计产业是纽约市经济的重要支柱。NYCxDESIGN吸引了大量访客，为本地企业带来显著效益。

Fostering Creativity and Collaboration: NYCxDESIGN creates a vibrant and dynamic environment where designers from various disciplines can come together, share ideas, and collaborate on projects. 

激发创意，促进协作：NYCxDESIGN打造充满活力的多元平台，汇聚各领域设计师交流思想、开展项目合作。

Showcasing Innovation: NYCxDESIGN serves as a platform for designers, artists, and innovators to display their creations and ideas.

创新展示平台：NYCxDESIGN为设计师、艺术家与创新者提供展示创意与理念的舞台。

Educational Opportunities: NYCxDESIGN often includes workshops, seminars, and lectures, providing valuable learning experiences for emerging and established designers, students and aspiring designers.

教育机遇：NYCxDESIGN通过组织研讨会、专题论坛及大师讲堂，为新锐设计师、资深从业者、设计学子及行业新秀提供宝贵的学习机遇。

Promoting Design as a Career: By showcasing the achievements and impact of designers, especially those based in NYC, it encourages young talent to consider design as a viable and fulfilling career path.

职业引领：通过展现设计师（尤其是纽约本土设计师）的成就与影响力，激励新生代将设计视为兼具发展前景与职业成就的理想选择。

Cultural Exchange: NYCxDESIGN attracts a diverse range of participants and attendees from around the world, fostering cultural exchange and exposing attendees to different design philosophies, styles, and techniques.

文化交融：NYCxDESIGN汇聚全球多元参与者，通过呈现各异的设计哲学、风格与技艺，促进跨文化对话与创意交流。

Sustainable Design Advocacy: NYCxDESIGN often features discussions and exhibitions focused on sustainable and eco-friendly design practices, encouraging the industry to adopt more environmentally conscious approaches.

可持续设计倡导：NYCxDESIGN通过专题研讨与主题展览，重点推广可持续及生态友好型设计实践，引领业界践行环保设计理念。

Supporting Diverse Local Talent: NYCxDESIGN provides a platform for local designers and artisans of all backgrounds to gain recognition and exposure. This is crucial for sustaining a thriving design community within the city and ensuring inclusivity and attention.

扶植多元本土设计力量：NYCxDESIGN为不同背景的本地设计师与工艺师搭建展示舞台，助力其获得行业认可与公众关注，这对维系城市设计生态繁荣、确保行业包容性与能见度至关重要。

City Branding: NYCxDESIGN helps in establishing New York City’s reputation as a global design and cultural capital, and attracts designers and design enthusiasts, elevating the city’s overall image and appeal.

城市品牌塑造：NYCxDESIGN助力纽约确立全球设计与文化之都的声誉，吸引设计师与设计爱好者汇聚，持续提升城市形象魅力与全球吸引力。

历史

In 2011, a comprehensive Bloomberg Administration survey underscored the immense size and influence of New York City's design community and prompted the creation of NYCxDESIGN through a City Council initiative. This endeavor aimed to convene and promote the flourishing design industry within the city and promote industry tourism. 

The overseeing City organizations NYC & Company – now known as NYC Tourism and Convention – and the New York City Economic Development Corporation, appointed Edward Hogikyan to spearhead the official ‘design week’, named NYCxDESIGN Festival. Over its eight formative years, Hogikyan successfully elevated NYCxDESIGN Festival to become one of the preeminent design festivals globally, joining Milan, Paris, and London on the design world stage.

2011年，彭博社开展的一项全面调研揭示了纽约设计产业的庞大规模与影响力，由此推动市议会发起成立NYCxDESIGN项目。该计划旨在整合并推广纽约蓬勃发展的设计产业，同时促进设计旅游经济发展。

作为主管机构的纽约市旅游会展局（原NYC & Company）与纽约市经济发展局共同任命爱德华·霍吉基安（Edward Hogikyan）牵头筹办官方“设计周”活动——即NYCxDESIGN设计节。在其八年任期内，霍吉基安成功将NYCxDESIGN设计节打造为与米兰、巴黎、伦敦齐名的全球顶尖设计盛会。

Inaugurated in May 2012, NYCxDESIGN Festival recognized and promoted the achievements of established design events and fairs in New York City, including ICFF, and the younger WantedDesign. Throughout the subsequent decade, additional anchor events were introduced to enhance the NYCxDESIGN Festival experience, including Design Pavilion that heightened public awareness, the NYCxDESIGN Awards presented by Interior Design Magazine, and the NYCxDESIGN Student Showcase.

In September 2020, with the support and assistance of SANDOW, the notable publishing company, NYCxDESIGN underwent a significant transformation, transitioning into a not-for-profit 501(c)(3) organization. This strategic shift positioned the entity for sustained success in serving New York City’s dynamic design community and fostering increased tourism in celebration of its annual design festival.

Today, NYCxDESIGN initiatives are governed by a Board of Directors, implemented and managed by an Executive Director and team, and advised by a Steering Committee of industry, academic, and community peers.

NYCxDESIGN设计节于2012年5月正式创立，旨在整合推广纽约本土设计展会的卓越成果，既涵盖ICFF等成熟展会，亦扶持WantedDesign等新兴平台。在随后的十年间，设计节陆续引入多项核心活动以丰富体验：包括提升公众认知度的"设计展亭"（Design Pavilion）、由《室内设计》杂志主办的NYCxDESIGN设计大奖，以及面向新锐力量的NYCxDESIGN学生作品展。

2020年9月，在知名出版集团SANDOW的支持下，NYCxDESIGN完成重大转型，正式注册为非营利性机构。这一战略升级为其持续服务纽约活跃的设计社群、并通过年度设计盛事促进城市旅游经济发展奠定了制度基础。

如今，NYCxDESIGN实行董事会治理模式，由执行总监及其团队负责日常运营，并设有由行业领袖、学术界代表及社区伙伴组成的指导委员会提供战略咨询。

纽约的设计力量

New York City stands out as one of the foremost design capitals globally, with its design culture ingrained in its DNA, creative vitality, and economic fabric. 

NYC boasts the highest concentration of designers and architects per capita compared to any other city worldwide, featuring an impressive landscape with over 60,000 designers and architects, 8,000 design and architectural firms, and a rich tapestry of 1,000 museums and galleries. The city is also home to ten of the world’s premier design schools.

As the epicenter of the world’s largest design community, New York City possesses an unparalleled inherent design audience, making it the prime gateway for brands seeking entry into the U.S. market.

NYCxDESIGN actively positions NYC as an authentic design destination, a pivotal nexus where design culture converges with industry. It functions as a dynamic connector and platform for idea exchange, bolstering and unifying the city’s influential and diverse design sectors.

纽约市作为全球顶尖设计之都，其设计文化已深植于城市基因、创新活力与经济脉络之中。这座城市拥有全球最高的人均设计师与建筑师密度，坐拥逾6万名设计师与建筑师、8000家设计事务所，以及1000座博物馆与画廊构成的丰富文化图景，更孕育着十所世界顶级设计院校。

作为全球最大设计社群的聚集地，纽约市具备无与伦比的先天设计受众基础，成为品牌进军美国市场的首选门户。NYCxDESIGN通过积极塑造纽约“真实设计目的地”的城市形象，打造设计文化与产业交汇的核心枢纽，同时构建充满活力的创意交流平台，持续强化并凝聚这座城市的多元设计影响力。

纽约设计节

At the heart of NYCxDESIGN’s mission lies the NYCxDESIGN Festival — New York City’s official design week — an annual citywide celebration featuring hundreds of design events, from exhibits and trade shows to talks and tours, drawing hundreds of thousands of attendees from near and far, making it a must-attend for design enthusiasts worldwide. 

The NYCxDESIGN Festival is New York City’s most impactful annual design event. Each year the Festival is an opportunity to spotlight New York City as a leading global design center, build opportunities for diverse design voices, and increase awareness within in the public realm — solidifying NYC’s position as a cultural capital.

NYCxDESIGN的核心使命体现于其核心项目——作为纽约市官方设计周的NYCxDESIGN设计节。这场年度全城盛事汇聚数百场设计活动，涵盖展览、贸易展、论坛及导览等多种形式，每年吸引数十万海内外参与者，已成为全球设计爱好者不容错过的行业盛会。

作为纽约市最具影响力的年度设计活动，NYCxDESIGN设计节持续强化纽约作为全球设计领导中心的地位：既为多元设计力量创造发展机遇，也提升公众设计认知，从而巩固纽约"文化之都"的卓越地位。

纽约设计的机会

NYCxDESIGN extends its impact beyond the annual Festival by leading year-round programs that champion diversity, equity, and inclusion within the city’s design professions. Through public activations and open events, we aim to inspire young individuals to envision themselves as future designers and problem solvers. 

Year-round, NYCxDESIGN amplifies the voices of New York City designers through:

 → NYCxDESIGN Keynote, high level presentations

 → Design Pavilion, immersive outdoor public activations

 → NYCxDESIGN Mic podcast

 → NYCxDESIGN Awards presented by Interior Design Magazine

 → NYCxDESIGN Design Tours and Talks, highlighting NYC’s most creative minds

 → Ode to NYC poster campaign

 → Emerging Designer Residency, supporting the work of designers in the early stages of their careers

 → And there is so much more to explore!

NYCxDESIGN的影响力远不止于年度设计节，更通过全年持续的多元项目推动设计行业的平等与包容发展。我们举办公众活动与开放项目，激发年轻一代以未来设计师和问题解决者的视角展望职业前景。

全年期间，NYCxDESIGN通过以下平台放大纽约设计师的声音：

→ 主题演讲：高端行业观点分享平台

→ 设计展亭：沉浸式户外公众活动

→ 设计之声播客：行业对话音频专栏

→ 设计大奖：由《室内设计》杂志主办

→ 创意之旅：对话纽约顶尖设计先锋

→ 纽约礼赞海报计划：城市创意视觉盛宴

→ 新锐设计师驻留计划：扶持设计新秀成长

→ 更多精彩，持续探索中！

创意周

创意周日间议程聚焦行业对话与专业成长，通过主题演讲、实践工作坊及作品集评审等环节，促进广告与设计领域的深度交流与思维碰撞。夜间盛典则通过四大国际权威奖项评选，致敬年度卓越创意成果：

The One Show 2025：表彰"大创意"的巅峰之作

ADC第104届年度大奖：推崇设计与工艺的完美融合

Type Directors Club第71届年度竞赛展：展现字体设计的极致美学

Young Ones学生奖：发掘新一代创意领袖

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